I’m wondering if anyone here uses something along the lines of a formal sales process. If so, what does that look like for you?
I view the geographic market around me as split into two high-level segments: Home (B2C) and biz (B2B) since I am servicing both. I’m considering focusing on just the B2B segment, but the area here is pretty rural without any real business/manufacturing centers nearby. I am planning to expand into the next closest geographic market that is a major business center, but that is down the road 6-18 months.
I am just curious as I haven’t had the need to really have a defined marketing & sales process for my software biz, I mainly had very long term contracts and the MSP side of my biz was always word of mouth (for the most part I did “the tech guy thing” as a side-hustle).
Thanks in advance!